HTML Optimization

There are so many things that contribute to a successful web site, especially if this site sells something over the internet. A well designed, easily navigable site is very important, but if it is not found by search engine, then all of the efforts are in vain. The chances are your website will need more than just a little tweaking to capture the interest of the search engines.

Search Engine Submission
The submission process is vital to your site being a successful one, and there are numerous steps to take before submitting to ensure that your site will be accepted into the search engine's database and will get quality rankings and traffic.

One of the first things to do is make that your site is fully functional. You would be surprised at how many sites are on the internet that are not, whether this means that they have broken links, missing pages, or the site is not-navigable. There are many tools to help you with this. One thing that should be on the top of your list is making sure you have your keywords, description, and title perfect. We produced a checklist from all of the search engines that helps us to make sure that your site is ready when we go to submit it to the search engines.

Search Engine Robots & Spiders
Spiders, Bots, and Crawlers are defined as: Computer applications that travel Internet's various resources in search of web sites for it's host database to list and offer to information seekers. This type of program reads and copies text and other sources of informative content from your site, then assigns that particular URL, or page, a ranking based upon relevancy of certain keywords, phrases, and subject matters. These automated applications are preprogrammed to review page construction and coding to then add (or remove) that page to a database based on it's rank achieved.

Upon their initial visit to your web site, these agents will start at your web sites front door or index page and begin looking for where it can go from there. Following text links, these applications are able to compose a map of your entire web site and it's linked contents. Once this map of your site has been created, it can begin analyzing your various pages contents and look for what information is offered.

Link Popularity Strategy
There are three types of links that will increase the link popularity of your site; internal, incoming and outgoing links.

Internal links are links to and from pages within a site. You can insure all your internal pages will be found and indexed by search engine by linking all your internal pages back and forth. By doing so, you are also telling search engine spiders that those are the important pages of your site.

Incoming links are links pointing to a site from other websites. Incoming links are like votes to your website. If your website has more incoming links, the better chance your website will rank over your lower rank competitors' websites. Incoming links can also be from your other websites and search engine directories

Outgoing links are links pointing to other related sites from your site. Search engine spiders will crawl your site's outgoing links and determine that the content of the sites you link to are related to the content of your own site. This will improve the theme rating of your site. Some search engines now place a huge importance on a site's theme in determining its relevancy.

It is important to include keywords in internal and outgoing text links. Keyword in a text link is one of the important factors determining the relevancy of a page. It is essential that they are used throughout a page. It is also important to include keywords in title tag, keyword tag, description tag, and heading text as well.

Understanding and Building Google PageRank
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.

HTML Optimization
One of the most important things a legitimate professional search engine optimizer can remember to do is check all of the HTML tags for a page and make sure that they are optimized. If you are unclear as to what HTML is, it is the code that makes up a web page. More information on HTML Optimization

Optimizing Web Site Themes for Search Engines
The search engine optimization strategy of thumbing a web site is more common sense and usability than trickery. The basic premise behind the strategy of thumbing a web site is that each section of the web site must be relevant to the other section, and only the sections that are relevant to each other are linked together.

One of the biggest incentives to theme a site is that the some of the search engines use themes as part of their algorithm for inclusion into their database of web sites. Not only do they use themes as a factor for inclusion, but they also use themes as a factor for deciding which web site ranks higher. One such search engine that uses themes as a factor is Google.

Some of the search engines that use Themes in their algorithm are: Altavista, Inktomi, Google, Excite, Lycos, and Webcrawler. Although they all use themes in their algorithms, Lycos and Webcrawler do not have a very strong emphasis on themes.